There’s a reason Profhilo® Structura is one of the most talked-about treatments in aesthetics right now.
Recently awarded “Injectable Product of the Year” at the Aesthetics Awards 2026, Structura has quickly established itself as a true innovation, not just another injectable, but a completely new way of approaching facial ageing.
At STORY, we’ve been offering Structura since its early launch nearly two years ago, and it has become one of our most requested treatments for patients seeking subtle, structural rejuvenation. The results speak for themselves: natural, refined, and never overdone.
A New Approach to Ageing: Beyond Skin Deep
Most injectable treatments focus on either improving skin quality or replacing lost volume. Structura does something different.
Rather than simply filling or plumping, it works beneath the surface, targeting the superficial fat layer, the structure responsible for the soft contours and support of the face.
As this layer diminishes over time, the face can begin to look hollow, less supported, and more tired. Structura is designed to regenerate and restore this foundation, helping to improve facial shape in a way that feels incredibly natural.
Why It Won “Injectable Product of the Year”
Structura’s recognition at the Aesthetics Awards comes down to its innovation and results.
It is the first injectable of its kind to specifically target fat layer regeneration, using stabilised hyaluronic acid in a completely unique way. Rather than creating immediate, obvious change, it works progressively – delivering subtle, natural-looking improvement over time.
This shift towards regenerative aesthetics is exactly why it has been recognised as a standout treatment in the industry.
Why We Love Structura at STORY
At STORY, our philosophy is centred around facial harmony rather than overcorrection.
Structura fits seamlessly into this approach. It allows us to restore softness and support without adding unnecessary volume, creating a gentle lift through the mid and lower face while improving overall skin quality.
It’s a treatment that helps patients look like themselves again — just fresher, more supported, and more confident.
The Benefits of Profhilo® Structura
Structura works on multiple levels to improve both structure and skin quality. It helps to rebuild facial support by targeting changes in the fat layer, softens hollowing in the cheeks, and improves firmness and elasticity. Patients often notice a subtle refinement in early jowling, alongside deeper hydration and a healthier overall complexion.
Another key advantage is the minimal downtime, making it an easy treatment to incorporate into even the busiest schedules.
Who Is It For?
Structura is ideal for patients beginning to notice early changes in facial structure.
This might include a hollow or sunken appearance in the cheeks, a loss of definition along the jawline, or a shift from soft, youthful contours to a more angular or tired look.
It is particularly suited to those who want natural results without traditional filler, or who are looking for a more preventative, long-term approach to ageing.
Structura vs Profhilo®: What’s the Difference?
Although both treatments use hyaluronic acid, they are designed to do very different things.
Profhilo® focuses on hydration and improving skin quality, giving the skin a luminous, healthy glow. Structura works deeper, addressing structural changes by targeting volume loss and facial support.
At STORY, these treatments are often combined as part of a layered approach, allowing us to treat both the skin and the underlying structure for the most balanced, natural results.
Does It Hurt?
This is one of the most common questions we’ve had recently.
Structura is administered using a cannula, so the sensation is typically more of a pressure than a sharp injection. While not completely sensation-free, it is generally very well tolerated.
After treatment, it’s normal to experience some tenderness, mild swelling, or slight lumpiness under the skin. This usually settles within 24 to 48 hours and is a normal part of the process.
What to Expect from Treatment
For best results, we usually recommend two sessions spaced four to six weeks apart.
Results develop gradually as the skin and underlying structures respond, with effects typically lasting around six months, although this can vary depending on the individual.
Why Choose STORY for Structura?
Choosing the right clinic is just as important as choosing the treatment itself.
At STORY, all treatments are carried out by Level 7 qualified medical practitioners with advanced expertise in facial assessment and natural results. Every treatment plan is tailored, ensuring outcomes that enhance your features without compromising balance.
We focus on long-term results, not quick fixes.
Considering Structura?
If you’re noticing early signs of volume loss or simply want a more refined, natural approach to ageing, Structura may be the ideal treatment.
Book a consultation with our team to find out if it’s right for you.